Before beginning your message construction, take a minute to consider a couple of things. First, who is this message is intended to activate? If you haven't already, take a look at the "Identifying Audiences" section of this toolkit, which will help to guide your thinking about this important step. You might even consider reflecting your target audience in the title of your flashcard.
Second, consider the potential venues for this message. These flashcards have purposefully limited space. However, they can be the kernel for an eventual letter to the editor, Op-ed, social media post, speech, etc. Think about the types of examples, supporting evidence and tone you may need for each of these possibilities.
Read more about building messages.