Messaging Ideas: Flashcards

While this toolkit provides guidance for building your own messages, we have some examples to get you started.  You can download and print each of these flashcards and use them the next time you have a media interview, need to write an opinion piece, or just need some ideas as you think through your messaging strategy. 

Create your own flashcards! At the bottom of this page you'll find an interactive tool to guide you through the process.

Human Rights

Reproductive Justice

CORE MESSAGE: We all have a basic human right to the information and resources we need to make healthy decisions for ourselves, our families, and our communities about sexuality, reproduction, and gender. Our elected officials have a responsibility to shape policies that remove the barriers that stand in the way.

  • Lead with values. Dignity, voice, self-determination, equality.
  • Emphasize healthy decisions. Underscore that we should all be empowered to make decisions about our bodies, health, and sexuality for ourselves, our families, and our communities.
  • Frame access to services, care, information, and programs as basic human rights. Supporting families and women means protecting their right to services and infor- mation. Protecting these rights means recognizing all families, ensuring freedom from discrimination, and protecting other rights, including housing, education, and health care.
  • Clearly outline a role for government. Government paves the way for the promotion and protection of our human rights. Government, comprised of people who represent us, re- moves barriers such as discrimination and interference, while also investing in the services and information we need to make health decisions. 

Reproductive Justice
Value
The ability to make healthy decisions, including whether or not to have a child, is a basic human right.
Problem
But the ban on Medicaid funding for abortions creates an often insurmountable barrier for low-income women.
Solution
It’s the government’s responsibility to remove barriers that stand in the way of each and every one of us to exercise our basic human rights.
Action
Call your representative to demand a repeal of the Hyde Amendment.
Flip Card