Messaging Ideas: Flashcards

While this toolkit provides guidance for building your own messages, we have some examples to get you started.  You can download and print each of these flashcards and use them the next time you have a media interview, need to write an opinion piece, or just need some ideas as you think through your messaging strategy. 

Create your own flashcards! At the bottom of this page you'll find an interactive tool to guide you through the process.

Criminal Justice

Prison and Detention Issues

Tips for Talking Prison and Detention Issues

Start by outlining what we want and need our criminal justice system to do:

  • We need a pragmatic approach to criminal justice reform that is responsible, right for our communities and true to our values.

Then talk about how our over-reliance on incarceration and detention works against these goals.

  • Current system is too big and costly and results in too many people in prison.
  • Treats people unfairly – racial profiling, inequitable sentencing result in the over-incarceration of certain groups. 
  • Bad immigration policies result in the imprisonment of too many people, including families.
  • Outdated, “one size fits all” imprisonment mindset defies common sense and violates our values.

Talk about prevention and alternatives

  • We can do better – we have the know-how and the will.
  • We can start by investing in prevention:  investing in jobs training programs and education, improving access to drug and mental health treatment.
  • We can also fix laws that imprison people who have used drugs, experienced homelessness or are caught up in our broken immigration laws.
Prison and Detention Issues
Value
We need a pragmatic approach to criminal justice reform that is responsible, right for our communities and true to our values.
Problem
But our current laws see incarceration as the main solution to every drug issue, immigration infraction, mental health situation and so on. As a result, we are disrupting lives and communities by locking away people who pose to harm to society.
Solution
We can fix our laws to focus on prevention and alternatives, investing in jobs training, education, drug treatment and mental health programs instead of pouring money into prisons and detention centers.
Action
Tell your elected officials that it’s time to reform our criminal justice system so that it works for all of our communities.
Flip Card