Messaging Ideas: Flashcards

While this toolkit provides guidance for building your own messages, we have some examples to get you started.  You can download and print each of these flashcards and use them the next time you have a media interview, need to write an opinion piece, or just need some ideas as you think through your messaging strategy. 

Create your own flashcards! At the bottom of this page you'll find an interactive tool to guide you through the process.

Criminal Justice

Criminal Justice Overview

Tips for Talking Criminal Justice Reform Issues

Lead with Values

We all want to live in safe communities, to be treated with dignity and respect.  Our criminal justice policies should reflect that.

  • Equal Justice:  Our Constitution and Due Process,
  • Dignity:  Voice and Respect
  • Pragmatism:  Safety, Prevention, Commonsense and Ingenuity
  • Always state a positive vision first and then talk about challenges and opportunities to getting there.

Outline the Problem as a threat to values:

We are currently saddled with an outdated, unfair and bloated criminal justice system that drains resources and disrupts communities.

  • Treats people unfairly – racial profiling, inequitable sentencing. 
  • System is too big and costly – over-incarceration, private prisons.
  • Outdated, “one size fits all” approach defies common sense.
  • All of this violates our values, points us in the wrong direction.

Offer Solutions

We need pragmatic and varied approaches that uphold our values, and invest in prevention and alternatives. 

  • Greater investment in prevention and treatment: mental health and addiction services, job training, economic opportunity. 
  • For Policing: Training, accountability, and community involvement.
  • For Re-Entry: A chance to start over through opportunity and removing barriers.
  • True our shared values.

Encourage Action:

We can all play a role in overhauling this system.  You can:

  • Vote
  • Contact Policymakers
  • Engage in Activism
  • Share on Social Networks
  • Tell a Friend
  • Be a Media Activist

Criminal Justice Overview
Value
We all want to live in safe communities, to be treated with dignity and respect. Our criminal justice policies should reflect that.
Problem
We are currently saddled with an outdated, unfair and bloated criminal justice system that drains resources and disrupts communities.
Solution
We need pragmatic and varied approaches that uphold our values, and invest in prevention and alternatives.
Action
We can all play a role in overhauling this system.
Flip Card