Messaging Ideas: Flashcards

While this toolkit provides guidance for building your own messages, we have some examples to get you started.  You can download and print each of these flashcards and use them the next time you have a media interview, need to write an opinion piece, or just need some ideas as you think through your messaging strategy. 

Create your own flashcards! At the bottom of this page you'll find an interactive tool to guide you through the process.

Immigration

Anti-Immigrant Policies

Core Message: These laws are impractical, violate our values, and divide our communities. We need approaches that embrace fairness, equal treatment, and due process.

Use three core themes. Commonsense approach, values, moving forward together.

  • Messages about upholding our nation’s values can underscore the importance of fairness, justice, and equality, while talking about standing up for the kind of country we want to be.
  • A commonsense approach can be messaged by pointing out the impracticality of anti-immigrant bills: they make law enforcement’s jobs more difficult, and they’re not the right approach.
  • Moving us forward together is a reminder to tell audiences why these bills are bad for everyone, and divide communities.

Include positive solutions. This is an opportunity to talk about what does work, not just attack a policy that doesn’t. Recent research shows that a conversation without our own positive solutions can quickly turn to support for harsh enforcement mea- sures. The implication that we are against enforcing existing laws without offering new ones can drive away potential supporters. 

Anti-Immigrant Policies
Value
It’s our legislators’ job to guide our state toward prosperity and opportunity.
Problem
Instead, they passed this new anti-immigrant law, which is impractical, violates our values, and divides our communities.
Solution
Instead of feeding anti-immigrant sentiments, we need a commonsense approach that embraces fairness, equal treatment, and due process.
Action
Our immigration laws are badly broken, but disregarding our values is not the answer to fixing them. We need to call on Congress to reform our federal immigration policies while we focus on fixing our state’s real problems.
Flip Card