Typically, press releases are written in the style of a basic news story. These feature the “who, what, when, and where” of the story early in the copy. The “why” can be supplied in the form of a quote from the spokesperson of your organization. Releases should be reasonably short and make the case for the newsworthiness of the story. Be sure to include contact information on every page.
Sample Press Release
FOR IMMEDIATE RELEASE
Alabama Copycat Bill Hits Road Block — Legislators Respond to Public Outcry Against HB 2191
February 17, 2012
Contact: Tennessee Immigrant & Refugee Rights Coalition
NASHVILLE – House Bill 2191, the controversial bill that would make driving a car with an undocumented immi- grant passenger a felony, was taken off notice by the House Judiciary committee this morning. In the last week, Tennesseans have flooded representatives with phone calls and emails opposing the measure after seeing it advance through the Judiciary subcommittee. The bill is almost an exact replica of a provision from Ala- bama’s sweeping anti-immigrant law, and a study released late last week by the University of Alabama in- dicates that the Alabama law has already cost the state up to $10.8 billion.
The following is a statement from Stephen Fotopulos, Executive Director of the Tennessee Immigrant & Refugee Rights Coalition:
“Today’s committee decision is a good sign that the legislature sees the value in maintaining Tennessee’s reputation as a welcoming and inclusive place to live. We are encouraged that Tennessee lawmakers are also recognizing the need to keep safe distance from Alabama’s failed immigration experi- ment. The broad and effective opposition to Shipley’s bill should serve as a flashing caution sign to other state lawmakers planning to divert scarce legislative resources with costly, anti-immigrant proposals.”